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Survey reveals 65% of respondents consider AC a life essential in the UAE: Taqeef

Survey reveals 65% of respondents consider AC a life essential in the UAE: Taqeef

  • 20% of those surveyed cite AC failure as their biggest worry
  • The majority (93%) are unsatisfied with warranty policies on big ticket items, citing the claim process, repair waiting times and hidden charges as key frustrations

Dubai: A survey commissioned by leading air conditioning solutions provider, Taqeef, reveals that 65% of respondents consider AC a critical  ‘life essential’ in the UAE and rate it more important than Wi-Fi, smart phones or cars.

The survey, conducted by Censuswide, asked 1000 respondents across the UAE to analyse their dependency on key products and services.  It revealed that AC is closely linked to quality of life, happiness and health in the region and that AC failures are one of the top causes of concern.

When asked about what they worried about the most, 20% admitted that AC failing was a bigger concern than any other product issue, while more than half (56%) ranked their AC as the one thing they could not go without for even a day. This was closely followed by Wi-Fi (36%), car (27%) and phone (25%).  This was the highest amongst respondents based in Dubai (62%), Sharjah (57%) Abu Dhabi (57%) and Ras Al Khaima (50%).