The UAE’s No1 AC brand
for the past 50 years
The original and still the best - unbeatable power and
efficiency even at 52 degrees.

Buy quality, buy General.
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General at Taqeef
Ajman   |   Al Ain   |   Abu Dhabi   |   Dubai   |   Fujairah   |   Ras al Khaimah   |   Sharjah
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Superbrand by name,
Superbrand by status.
The only AC Superbrand in the UAE is General.
Split air conditioners

Japanese quality for the most powerful desert cooling

Free AC installation for key workers
We're supporting key workers in the UAE by offering free AC installation worth up to AED 450.

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